Do you have a brilliant idea for a new product? Congratulations! It remains only to check how customers are willing to share your confidence and with money for it.
You should admit that only your future customers will make decisions about buying your product. They know nothing about your ambitions and intentions — hey just solve their problems, with or without your product / service. For you, this creates serious risks of financial loss. In such a situation, an additional professional opinion is unlikely to be superfluous.
The fight for the customer begins with the characteristics of the new product. The earlier in this process you will be guided by the needs of real buyers of the future product / service, the more likely your success in the market. This can help market research and market analysis – prior to the development of product requirements. And even if you’ve already invested heavily in the creation of a product, there’s always room for manoeuvre, increasing the chances of success and return on investment.
Whatever product you plan to develop — an innovative service, bring a new product to the Russian market, develop a new software, – it is important to build in it the characteristics demanded by the market, the end customer.
In case you want to increase the probability of success and manage it, my help can be in two basic options:
- participation in the creation of a product / service as an expert guiding the process
- staging and fine tuning of the regular process of developing new products and successfully bringing them to the market
In the first case, I will help to more accurately analyze the market and future customers, supplement and clarify product requirements, adjust the terms of reference, find ways to effectively communicate with future customers, plan the launch in detail and accelerate return on invested funds. Together we will go through all the stages of developing a new product to find a unique combination of characteristics that has a good chance of success in the target market.
In the second case, — if you need to develop new products on a regular basis, — I will help you create and launch an effective process in your organization. The development of a new product goes through certain stages and manages each phase of the product life cycle. In the course of such a process, an assessment of its effectiveness and the adoption of a number of decisions are required. Making the right decisions at each stage reduces financial losses and risks and significantly increases the probability of success of a new product on the market.
My work has already helped the companies, operating in 11 countries and 137 cities