Do you have a brilliant idea for a new product? Congratulations! The only thing left to do is to check whether potential buyers are willing to share your confidence and action on their choice with money in its favor.
Probably you admit that it is up to your future customers to make the decisions of buying your product or not. They do not know anything about your ambitions and intentions – they just solve their problems, with or without your product/service. For you, this creates serious risks of financial loss. In such a situation, an additional professional opinion is unlikely to be superfluous.
The fight for the customer starts with the characteristics of the new product. The earlier you focus on the needs of real customers of the future product/service, the more likely your success in the market will be. Market research and market analysis can help you do this – before you start developing product requirements. Even if you have already invested heavily in a product, there’s always room for manoeuvre that increases your chances of success and return on investment.
Whichever product you plan to develop – an innovative service, launch a new product on the market, develop new software – it is important to put in it the characteristics demanded by the market, the end customer. In case you want to increase the probability of success, my help can be in two basic options:
- Participation in the creation of the product / product / service as an expert to guide the process
- Setting up and fine-tuning the regular process of developing new products and successfully bringing them to market
In the first case, I will help to analyse the market and future customers more accurately, complement and clarify product requirements, adjust the terms of reference, find ways to communicate effectively with future customers, plan the launch in detail and accelerate the return on investment. Together we will go through all the stages of new product development and find a unique combination of features that have a good chance of success in the target market.
In the second case, if you need to develop new products on a regular basis, I will help you create and launch an effective process in your organization. New product development goes through certain stages and manages each stage of the product life cycle. During this process, you need to evaluate its effectiveness and make a number of decisions. Making the right decisions at each stage reduces financial losses and risks and significantly increases the probability of success of a new product in the market.
In any case, your decision to bring in a professional support will make me part of your product or service development team.
My publications on the issue:
Examples of work performed: A Strategy for Growth and Territorial Expansion
Need a hand of an experienced professional? Our collaboration can take various forms. Just send me a message so we can start working on your tasks today!
My work has already helped
to improve management in companies in 11 countries, operating in 137 cities
All Typical Consulting Services
The Clients Are Saying:
Vitaly’s opinion sometimes dissonates with our well-established ideas, but he knows how to be very convincing
Besides the impeccable content of the study, I would like to note a vivid and convincing presentation of the results. Impressive!
Excellent response to suggestions and comments in the course of the project and an in-depth knowledge of the “Strategy Development” theme. Much was beyond my expectations.
In the project “Strategic Management Design and Implementation” it is especially worth mentioning Vitaly’s commitment, despite the external circumstance. All promises were fulfilled timely and in full. Even a bit more!
We are grateful for the high-quality and honest work and looking forward to new cooperation!
In the “Strategy development” project, the result exceeded expectations in terms of depth and quality. Professionally done work!
The results delivered actually exceeded the required scope: we received a greater degree of detail on the criteria and a more complete list in the questionnaires. The result exceeded our expectations.
I can’t help but praise Vitaly’s determination. The project has always returned on its way to the planned results, despite all the objective difficulties.
Working with Vitaly is comfortable and productive
The consistency and persuasiveness of Vitaly’s actions helped us to carry out a difficult and complex business reorganization without complications. We learn first hand how much a solid experience in a transformation means.
Your musical tastes are so-so, but your vision is impressive, complex and has a long horizon.
Strategic changes are always a challenge. With Vitaly’s participation, we felt confident in their implementation.
Apparently, Vitaly’s experience in the Norton-Kaplan’s company was not in vain. The developed Balanced Scorecard facilitated greatly our long-term management and mobilized leadership.
Thanks to Vitaly, we began to manage the company strategically
We have made organizational changes faster and more efficiently than expected from the start. Everything was very professional.
In developing and implementing the Balanced Scorecard, all the work was done in good faith. Our expectations were either met or exceeded.
Our project was not typical, as it focused on criteria for evaluating the strategic process in a broad context. We are quite satisfied with the result. We received all the information we needed.
Vitaly’s excellent quality is his ability to become quickly integrated into the team and look at the company from the inside, which allows him to achieve maximum results in the task at hand.
Vitaly really knows how to solve complex business problems!
The consistency and persuasiveness of Vitaly’s actions helped us to carry out a difficult and complex business reorganization without complications. We learn first hand how much a solid experience in a transformation means.