Are you looking for detailed market information? Want specific answers to questions about customers, segments and their preferences? Do you need to structure the available information clearly and clearly in order to make expensive marketing decisions? Marketing research and market analysis will provide answers to such important questions.
Whether you are working in a certain market for a long time or are planning to enter a completely new one for you, you need reliable information, expressed both in exact figures and in qualitative characteristics.
In my practice, I constantly search for and analyse information to support complex and expensive decisions, often resorting to market research. Sometimes my clients combine market analysis with competitor analysis. These studies are interlinked and complementary, but answer different questions.
Market research and market analysis provide answers to questions such as
- Do you know your customers?
- How many of them? What do they prefer?
- Which segments of your market are preferable for your business?
If you are not satisfied with ready-made reports, which may not take into account your needs, I will be happy to help: collect, structure, check, analyse, clearly present and present detailed information about the market, segments, customers to answer the most important questions of your business, taking into account its specific features.
The results of the market research will allow you not only to make balanced decisions, but also to take a detailed look at the history of companies in similar markets or the current situation with similar businesses, including in other countries to compare with your ideas. If necessary, I will prepare a detailed analytical report – analysis of the market situation, trends, opportunities, risks. I know exactly, what to look for to provide a comprehensive answer to your specific questions and how new information will help you achieve your goals.
If you already have the information you need, I will check and supplement the data you have carefully collected, and with an in-depth analysis, I will help you refine your planned steps, making them more thoughtful and confident. If your company already conducts market research and analysis of the market, segments and customers on its own, it is often useful to audit such process, validate the information collected and analysed, check and supplement the analysis tools. There is also great experience in this field.
Every year the business world is more and more immersed in the abyss of artificial data, which we take for information. We are buried under the heap of information, which we confuse with knowledge. My experience will help you not only to choose from huge data sets the information you need, but also to process it into knowledge that will help you make the right decisions.
Need a hand of an experienced professional? Our collaboration can take various forms. Just send me a message so we can start working on your tasks today!
My work has already helped
to improve management in companies in 11 countries, operating in 137 cities
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The Clients Are Saying:
Vitaly’s opinion sometimes dissonates with our well-established ideas, but he knows how to be very convincing
Besides the impeccable content of the study, I would like to note a vivid and convincing presentation of the results. Impressive!
Excellent response to suggestions and comments in the course of the project and an in-depth knowledge of the “Strategy Development” theme. Much was beyond my expectations.
In the project “Strategic Management Design and Implementation” it is especially worth mentioning Vitaly’s commitment, despite the external circumstance. All promises were fulfilled timely and in full. Even a bit more!
We are grateful for the high-quality and honest work and looking forward to new cooperation!
In the “Strategy development” project, the result exceeded expectations in terms of depth and quality. Professionally done work!
The results delivered actually exceeded the required scope: we received a greater degree of detail on the criteria and a more complete list in the questionnaires. The result exceeded our expectations.
I can’t help but praise Vitaly’s determination. The project has always returned on its way to the planned results, despite all the objective difficulties.
Working with Vitaly is comfortable and productive
The consistency and persuasiveness of Vitaly’s actions helped us to carry out a difficult and complex business reorganization without complications. We learn first hand how much a solid experience in a transformation means.
Your musical tastes are so-so, but your vision is impressive, complex and has a long horizon.
Strategic changes are always a challenge. With Vitaly’s participation, we felt confident in their implementation.
Apparently, Vitaly’s experience in the Norton-Kaplan’s company was not in vain. The developed Balanced Scorecard facilitated greatly our long-term management and mobilized leadership.
Thanks to Vitaly, we began to manage the company strategically
We have made organizational changes faster and more efficiently than expected from the start. Everything was very professional.
In developing and implementing the Balanced Scorecard, all the work was done in good faith. Our expectations were either met or exceeded.
Our project was not typical, as it focused on criteria for evaluating the strategic process in a broad context. We are quite satisfied with the result. We received all the information we needed.
Vitaly’s excellent quality is his ability to become quickly integrated into the team and look at the company from the inside, which allows him to achieve maximum results in the task at hand.
Vitaly really knows how to solve complex business problems!
The consistency and persuasiveness of Vitaly’s actions helped us to carry out a difficult and complex business reorganization without complications. We learn first hand how much a solid experience in a transformation means.