Did you decide to create a new business stream? Or are you already trying your strength to penetrate a new market?
Every step of the way, there are certain issues, decisions that need to be taken. My services will help you carefully consider the best alternatives, find opportunities in new markets for your growing business and make an informed decision.
The reasons that push you to look for new territories can be varied. However, the confidence in the efficiency of the business model and the possibility of its replication creates tremendous opportunities beyond the current situation.
Proper use of your business’ core competencies and competitive advantages of your business and my broad horizons with research experience in various countries make it possible to find the best ways to expand and to successfully enter a new market.
Perhaps your eyes are focused on a particular region. In this case, I am useful in determining the potential and attractiveness of the area of interest. On this path it is important to separate the desired and the realistic. Sometimes, a hot desire to start operations in a particular country with existing products / services can obscure and overshadow objective reality. I will help to maintain a sober look at the probability of your success.
Finding an attractive market or trend alone does not make a business successful. To get started, it is important to find a market entry strategy. This will allow creating refined requirements for products / services, adjust them if necessary, define communication channels and sales channels, plan resources and time, and understand the risks and expectations from expansion. In essence, this is the development of a new product in a simplified and light version.
Often new markets place new requirements on existing products / services. Cultural, geographical, business, political and many other differences, albeit small, can significantly affect the perception of the proposal by your new potential customers. It is advisable to take into account local peculiarities: everyone knows the proverb about Rome and Romans. I help to formulate requirements for products in new markets and take into account the subtle, but de facto obligatory wishes of your future new customers.
It is equally important to clarify the company’s processes and structure to work in the new market. Creating a new company, per se, in a new territory is always subject to organizational risks. It is not always enough to copy existing structures and marketing tools in a new direction. To take into account local peculiarities that are poorly distinguishable from the usual viewpoint of current business managers, as well as to accurately use local nuances — the essence of my work. I help to adjust internal processes, design adequate structures and, if necessary, make adjustments to the company’s management tools at a new location for the successful launch of a new business stream and effective work after entering a new market.
The options for my support may vary:
- Consultations and discussion – an easy and quick way to eliminate blunders and lay the right foundation for a new business stream with professional recommendations
- joint work on a new business stream – your ideas + my expertise and experience
- full participation in creating a new business stream or entering a new market – clarifying or developing a business model, finding effective sales and marketing methods, bringing in the best experience of world leaders in this field, etc.
My work has already helped the companies, operating in 11 countries and 137 cities