You decided to create a new business stream? Or are you already trying your hand at penetrating a new market?
In such a very nontrivial task, there are a number of certain stages. At each step, there are certain questions, decisions to be made. My services will help you carefully consider the best alternatives, find opportunities in new markets for your growing business and make informed decisions.
The reasons that drive you to look for new territories can be varied. However, the confidence in business performance and replicability creates tremendous opportunities beyond where you are today. Making a proper use of your business’s core competencies and competitive advantages, and my extensive knowledge with research experience in different countries, enable me to find the best ways to expand and successfully enter a new market.
Perhaps your view is bound to a particular region. In this case, I can be useful in determining the potential and attractiveness of the region of interest. In this case, it is important to separate the desirable and realistic. Sometimes the ardent desire to start operations in a certain country or region with existing products/services may overshadow the objective reality. I will help to take a sober look at the probability of your success.
Finding an attractive market, niche or trend in itself does not make a business successful. To get started, it’s important to find and clearly articulate your market entry strategy. This will allow you to create clearer product/service requirements, adjust them if necessary, define communication and sales channels, plan resources and time and understand the risks and expectations of expansion. In essence, this is a development of a new product in a simplified and lightweight version.
Often, new markets put new requirements on existing products/services. Cultural, geographical, business, political and many other differences, however small, may significantly affect the perception of the offer by your new potential customers. It is advisable to take into account local peculiarities: everyone knows the saying about Rome and Romans. I help formulate product requirements in new markets and take into account the elusive but de facto binding wishes of your future new customers.
It is equally important to clarify the processes and structure of the company to work in a new market. Creating a new company on a new territory, in fact, is always subject to organizational risks. It is not always enough to copy existing structures and marketing tools into a new direction. To take into account the local peculiarities, which are poorly distinguished from current business manager’s chairs, and to use local nuances accurately is the essence of my work. I help to adjust internal processes, design adequate structures and, if necessary, make adjustments to the company’s management tools in a new place to successfully launch a new direction and work effectively after entering a new market.
The options for my assistance may vary:
- Consultation and discussion is a simple and quick way to eliminate gross mistakes and lay the right foundation for a new direction with professional advice
- Working together on a new product – your ideas and information + my expertise and experience.
- Full participation in creating a new product or entering a new market – clarifying or developing a business model, finding effective sales and marketing methods, bringing the best experience of world leaders in this field, etc.
In any case, your decision to facilitate the difficult way to enter a new market or territory with the help of a professional will make me part of your team.
My publications on the issue:
Examples of work performed: A Strategy for Growth and Territorial Expansion
Need a hand of an experienced professional? Our collaboration can take various forms. Just send me a message so we can start working on your tasks today!
My work has already helped
to improve management in companies in 11 countries, operating in 137 cities
All Typical Consulting Services
The Clients Are Saying:
Vitaly’s opinion sometimes dissonates with our well-established ideas, but he knows how to be very convincing
Besides the impeccable content of the study, I would like to note a vivid and convincing presentation of the results. Impressive!
Excellent response to suggestions and comments in the course of the project and an in-depth knowledge of the “Strategy Development” theme. Much was beyond my expectations.
In the project “Strategic Management Design and Implementation” it is especially worth mentioning Vitaly’s commitment, despite the external circumstance. All promises were fulfilled timely and in full. Even a bit more!
We are grateful for the high-quality and honest work and looking forward to new cooperation!
In the “Strategy development” project, the result exceeded expectations in terms of depth and quality. Professionally done work!
The results delivered actually exceeded the required scope: we received a greater degree of detail on the criteria and a more complete list in the questionnaires. The result exceeded our expectations.
I can’t help but praise Vitaly’s determination. The project has always returned on its way to the planned results, despite all the objective difficulties.
Working with Vitaly is comfortable and productive
The consistency and persuasiveness of Vitaly’s actions helped us to carry out a difficult and complex business reorganization without complications. We learn first hand how much a solid experience in a transformation means.
Your musical tastes are so-so, but your vision is impressive, complex and has a long horizon.
Strategic changes are always a challenge. With Vitaly’s participation, we felt confident in their implementation.
Apparently, Vitaly’s experience in the Norton-Kaplan’s company was not in vain. The developed Balanced Scorecard facilitated greatly our long-term management and mobilized leadership.
Thanks to Vitaly, we began to manage the company strategically
We have made organizational changes faster and more efficiently than expected from the start. Everything was very professional.
In developing and implementing the Balanced Scorecard, all the work was done in good faith. Our expectations were either met or exceeded.
Our project was not typical, as it focused on criteria for evaluating the strategic process in a broad context. We are quite satisfied with the result. We received all the information we needed.
Vitaly’s excellent quality is his ability to become quickly integrated into the team and look at the company from the inside, which allows him to achieve maximum results in the task at hand.
Vitaly really knows how to solve complex business problems!
The consistency and persuasiveness of Vitaly’s actions helped us to carry out a difficult and complex business reorganization without complications. We learn first hand how much a solid experience in a transformation means.