Looking for detailed market information? Want to get specific answers to questions about customers, segments and their preferences? Market research and market analysis will provide answers to important questions.
Whether you work in a certain market for a long time or plan to enter a completely new one for you, you need reliable information, expressed both in exact numbers and in quality characteristics.
In my practice, I am constantly engaged in searching and analyzing information for making complex and expensive decisions, and often use marketing research. Sometimes my clients combine market analysis and competitor analysis. Such researches are interconnected and complementary, but they answer different questions.
Market research and market analysis provide answers to such questions as
- Do you know your customers?
- How many of them? What do they prefer?
- What are your preferred market segments for your business?
If you are not satisfied with reports that may not be tailored to your needs, I am happy to help you: collect, structure, verify, analyze, clearly state and provide detailed information about the market, segments, customers to answer the most important questions of your business, taking into account its specific needs.
The results of the market research will allow you not only to make informed decisions, but also to look in detail at the history of companies in similar markets or at the current situation with similar businesses, including in other countries, in order to compare with your ideas. If necessary, I will prepare a detailed analytical report — analysis of the situation on the market, trends, opportunities, risks. I know exactly what to look for for an exhaustive answer to your specific questions and how new information will help you achieve your goals.
If you already have the information you need, I will check and supplement the data you have carefully collected and use in-depth analysis to help you refine your planned steps to make them more thoughtful and confident. If your company already conducts market research and analysis of the market, segments and customers independently, it is often useful to audit such a process, validate the information collected and analyzed, check and supplement the analysis tools. In this I also have a lot of experience.
My work has already helped the companies, operating in 11 countries and 137 cities